PUBLICITY PLAN
The multi-layered media activity shall encompass a 360 degree aspect of communication with an appropriate blend of the following:
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The media mix includes utilization of multi channel approach (GEC, Education, Business & News) on Television. |
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A planned advertising campaign in leading National Dailies shall be utilized to create awareness. |
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Publicity on leading FM Channels. |
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Hoardings, posters and banners shall be placed at strategic and key locations on a national level to create a constant hype amongst the TG. |
ONLINE |
Publicity on various prominent portals through Banner space, Mailers to their members, Links, Articles, Pop-Ups etc., shall ensure maximum footage/presence amongst the Target visitors. |
PR ACTIVITY |
High level PR activity through Previews and Reviews in print & electronic media, trade journals, trade magazines, Government journals, School magazines etc. |
DIRECT MARKETING
& INVITATIONS |
A massive direct invitation, mail and email campaign to Schools, Colleges, Institutes, Embassies, Training & Education Centers, Universities, Education Boards, Public Libraries, Education Free Zones, Government Bodies & Associations, Ministries, Media, Corporate Houses, Consultants, Banks, Retailers, Wholesalers, Distributors, Buying Agents etc. shall ensure qualitative target audience. |
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